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Lungs&You

The Journey

We were approached by Wunderman Thompson DC to create an animated tv spot that visualizes the desolate journey of someone suffering with Interstitial Lung Disease (ILD). It aired during a documentary on lung disease and its purpose was to target those who can relate. ILD is a terminal disease that is notoriously difficult to diagnose, and takes an emotional toll on those who are struggling to find answers. Lungs & You offers patients support, resources and guidance and greatly improves their outlook for precious remaining years they have left.

Story Development

Our client had a story outline they wanted us to visualize. We follow a person’s frustrating journey as they look for direction, answers and hope through rough terrains and finally into a peaceful environment. Below you’ll see our V1 storyboards which included multiple camera angles to add interest and mystery as each scene is revealed.

Character Development

Our challenge was to create a character that the audience can relate to and empathize with. In the first few scenes he is alone in a drab and desolate place. Confused and frustrated by all of the different paths he could take, he pushes onward despite his struggle to breathe at times. A gentle breeze blows into frame and begins to lead him in the right direction for the remainder of his journey. This new personified companion represents the guidance of Lungs & You. As our character takes each step the breeze is always close by showing him the way. He is finally lead to a lush landscape that feels promising. His outlook is bright, and he's ready for the next chapter in his life.

It was important to us to show our character's vulnerable side, but never to the point of being pitied by the audience. He is struggling, but he persists. He stops for breaths, yet continues his journey to find answers and peace. He is worn down and tired, but his spirit keeps him strong. We chose to give him an empowering hero pose near the end to inspire those who are still looking for their own diagnosis and to challenge them to keep searching for answers.

Environmental Design

Our character’s journey from a desolate terrain into a lush and lively environment is a visual metaphor. Therefore, the background design had to be given a lot of attention.

Process Comparison

Sometimes it’s nice to reflect on the progress we’ve made on a project. Below you’ll see side by side comparisons of the boardomatic, character pencil test, and V2 animation.

Lighting & Effects

We decided to bring the environment to life even further by adding lighting and effects that would take the viewer out of the “cartoon” world, and into a more relatable realm. To us, the lighting effects helped to enhance the scenery, while also unifying the character to his environment.

Lungs&You

The Journey

We were approached by Wunderman Thompson DC to create an animated tv spot that visualizes the desolate journey of someone suffering with Interstitial Lung Disease (ILD). It aired during a documentary on lung disease and its purpose was to target those who can relate. ILD is a terminal disease that is notoriously difficult to diagnose, and takes an emotional toll on those who are struggling to find answers. Lungs & You offers patients support, resources and guidance and greatly improves their outlook for precious remaining years they have left.

Story Development

Our client had a story outline they wanted us to visualize. We follow a person’s frustrating journey as they look for direction, answers and hope through rough terrains and finally into a peaceful environment. Below you’ll see our V1 storyboards which included multiple camera angles to add interest and mystery as each scene is revealed.

Character Development

Our challenge was to create a character that the audience can relate to and empathize with. In the first few scenes he is alone in a drab and desolate place. Confused and frustrated by all of the different paths he could take, he pushes onward despite his struggle to breathe at times. A gentle breeze blows into frame and begins to lead him in the right direction for the remainder of his journey. This new personified companion represents the guidance of Lungs & You. As our character takes each step the breeze is always close by showing him the way. He is finally lead to a lush landscape that feels promising. His outlook is bright, and he's ready for the next chapter in his life.

It was important to us to show our character's vulnerable side, but never to the point of being pitied by the audience. He is struggling, but he persists. He stops for breaths, yet continues his journey to find answers and peace. He is worn down and tired, but his spirit keeps him strong. We chose to give him an empowering hero pose near the end to inspire those who are still looking for their own diagnosis and to challenge them to keep searching for answers.

Environmental Design

Our character’s journey from a desolate terrain into a lush and lively environment is a visual metaphor. Therefore, the background design had to be given a lot of attention.

Process Comparison

Sometimes it’s nice to reflect on the progress we’ve made on a project. Below you’ll see side by side comparisons of the boardomatic, character pencil test, and V2 animation.

Lighting & Effects

We decided to bring the environment to life even further by adding lighting and effects that would take the viewer out of the “cartoon” world, and into a more relatable realm. To us, the lighting effects helped to enhance the scenery, while also unifying the character to his environment.

Your Project

Looking for something similar?

We’d love to help you create a custom animation inspired by this project. Click that little button to the right and we’ll get this party started!

Your Project

Looking for something similar?

We’d love to help you create a custom animation inspired by this project. Click that little button to the right and we’ll get this party started!

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Healthcare & Pharma
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Graphics Packages & Show Opens
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Explainers
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Specialties

Healthcare & Pharma
Tech
Graphics Packages & Show Opens
Financial
Explainers
Social

© 2021 Cream Studio, All Rights Reserved