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A Tale of Two Fishes

(Yes, we know fish is actually plural for fish.)

To launch the new Cream Studio brand, we overhauled our website. We wanted the feel of the site to be mucho colorful, as diverse as our artists and filled with eye candy. We decided to make sure each page came in a different flavor than all the others with a banner header created in a unique style. If what we loosely called the “Water Header” as a working title for our “Connect” page were a popsicle, we think it might taste like blue raspberry.

Design & Character Development

After coming up with our storyline of “big fish chases, catches and then swallows little fish, and then little fish ejects himself out of big fish’s nose,” we began to envision our two adversaries and define their traits. The little fish would be tiny, cute, fast and simple. Our big fish would be large & ferocious, but still make you think he just needs a hug.

Simultaneously, we began researching and playing with different coral shapes for our ocean floor.

Modeling & Rigging

We landed on the perfect sketch for our fish and moved into the 3D world where they started to take shape. After playing with the geometry a bit and adding rigging so that our characters could move, it was time to bring on the color.

Color & Light

Although grounded in a vivid coral, the new Cream brand color palette is a riot of bright hues. Keeping in mind that a careful balance between warm and cool colors would be key, we began to explore custom paint jobs for our fish and our ocean floor. As a way to heighten the drama, we also explored lighting the scene as a deep sea expanse where the only light was provided by our big fish, but in the end decided that we wanted to keep things lighter and brighter.

Animatics & Wireframes

As we were working on the design of our characters and building out their environment, we began putting together a hand-drawn animatic so that our character animators would have a concrete guide as they dove into the animation process. After that, it was finally time to bring our models to life. Using the animatics we began blocking out the position and large movements of our characters, then refining until we had a solid and lively animation loop that told our story clearly.

Final Render & Composite

We often think of rendering as sticking a cake in the oven and then waiting on pins and needles to see what we’ll have when it is finished. After working through the development, design, build and animation phases we were excited to present our finished animation as a piece of our new site and our new brand. Check out the progression below!

A Tale of Two Fishes

(Yes, we know fish is actually plural for fish.)

To launch the new Cream Studio brand, we overhauled our website. We wanted the feel of the site to be mucho colorful, as diverse as our artists and filled with eye candy. We decided to make sure each page came in a different flavor than all the others with a banner header created in a unique style. If what we loosely called the “Water Header” as a working title for our “Connect” page were a popsicle, we think it might taste like blue raspberry.

Design & Character Development

After coming up with our storyline of “big fish chases, catches and then swallows little fish, and then little fish ejects himself out of big fish’s nose,” we began to envision our two adversaries and define their traits. The little fish would be tiny, cute, fast and simple. Our big fish would be large & ferocious, but still make you think he just needs a hug.

Simultaneously, we began researching and playing with different coral shapes for our ocean floor.

Modeling & Rigging

We landed on the perfect sketch for our fish and moved into the 3D world where they started to take shape. After playing with the geometry a bit and adding rigging so that our characters could move, it was time to bring on the color. 

Color & Light

Although grounded in a vivid coral, the new Cream brand color palette is a riot of bright hues. Keeping in mind that a careful balance between warm and cool colors would be key, we began to explore custom paint jobs for our fish and our ocean floor. As a way to heighten the drama, we also explored lighting the scene as a deep sea expanse where the only light was provided by our big fish, but in the end decided that we wanted to keep things lighter and brighter.

Animatics & Wireframes

As we were working on the design of our characters and building out their environment, we began putting together a hand-drawn animatic so that our character animators would have a concrete guide as they dove into the animation process. After that, it was finally time to bring our models to life. Using the animatics we began blocking out the position and large movements of our characters, then refining until we had a solid and lively animation loop that told our story clearly.

Final Render & Composite

We often think of rendering as sticking a cake in the oven and then waiting on pins and needles to see what we’ll have when it is finished. After working through the development, design, build and animation phases we were excited to present our finished animation as a piece of our new site and our new brand. Check out the progression below!

Your Project

Looking for something similar?

We’d love to help you create a custom animation inspired by this project. Click that little button to the right and we’ll get this party started!

Your Project

Looking for something similar?

We’d love to help you create a custom animation inspired by this project. Click that little button to the right and we’ll get this party started!

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Specialties

Healthcare & Pharma
Tech
Graphics Packages & Show Opens
Financial
Explainers
Social

© 2021 Cream Studio, All Rights Reserved